Supporting creation of all kinds through senior level scalable production operations and content systems
Detail oriented and data focused, I excel in developing systems of productivity, implementing quality assurance processes and producing training materials to facilitate operational goals in cross-functional collaborations.
With a foundation of formal training in film photography, in over 15 years work experience, I’ve developed a well rounded skill set of modern workflows of production both large and small, in field and in studio, galleries large and small, including retouching and post production workflow at scale.
Managing brand photo production and programs at scale, Turo
Before joining in Turo in 2023, they created photo content sporadically, as needed. No one person owned media production. The internal creative studio was ready to lean on photo as a distinct brand asset by defining a distinct visual style and have a fresh stream of content for placement in product and paid digital campaigns ongoing.
I created a ladder of repeatable frameworks for creating low touch lifestyle content with emerging creators and higher touch, seasonal campaigns with production crews on location. Collaborating with my creative and art directors, we pushed our visual style into a colorful and expressive space with dynamic movement and clear human presence.
Examples of lifestyle imagery forthcoming
Next we needed a place to put all this media! I took a pool of 10,000+ barely labeled assets and stood up a new DAM on the Bynder platform, owning the entire process end to end from working with IT partners for data transfer to architecting a functional system of metaproperties and tags for classification.
Examples of DAM forthcoming
With a producer brought to handle production with my guidance and a DAM set, I began building an operation to provide listing photography to the hosts on Turo with a volume production partner, Snappr.
Working closely with their production team, I developed materials to train their photographers on a distinct set of deliverables within Snappr’s automotive vertical. For Turo, this created polished images for listings as well as on brand vehicle content for marketing materials.
Examples of vehicle imagery forthcoming
Additionally, I acted as a subject matter effort in all projects related to photography within the company. This included informing machine learning algorithms that judge photo quality and select cover photos that is now enshrined in search results and general display.
The visual style the creative studio built created as a team is prominently featured on the newly updated homescreens of Turo both in app and browser as well.
Brand photo content production & post production program management, Airbnb Plus
Developed unique imagery from other home listing products, including those within Airbnb, by engaging with photographers on telling the story of a home, focusing on composition style, use of natural light, and approach to covering rooms.
I created a step by step workflow for processing images focusing on bringing out the natural qualities of the space. To brand the look of final imagery, I crafted 16 Lightroom profiles to deal with common lighting and color from scenes within homes worldwide.
Since the sunsetting of the Plus product in 2023, the framework for volume image post production was adopted by Airbnb’s homes photography operation as their foundation and is still currently in use today.
Examples of imagery in Plus product display (click to ︎)
Examples from training portal for retouchers, going in depth everything Plus, from on product art direction, to retouching techqniue, and performance analysis
Selected slides from presentations produced for listing hosts and contracted listing photographers
Homes photography
Homes I’ve photographed for Airbnb and others.
Art documentation, editorial portraiture, product photography
Commissioned documentation and portraiture.
Retouching examples
Personal and comissioned works.
Assisting for Richard Learoyd
Richard Learoyd has become known for the use of his extra large format cameras, building light tight structures around large cartography lenses to create film planes upwards of 80” x 50”.
Between 2015 and 2017, I assisted him on location throughout California to produce bodies of work comissioned by the Fisher Family (of Gap ownership) and Fraenkel Gallery of San Francisco.
